Landing Page Critique of VisaList

Today, I reviewed the landing page of a product off of Product Hunt called, VisaList. I was really intrigued by the promise of this product as I am a person with multiple passports and have more than once wondered where I can travel to on which passport. Check out my…

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1 hour with Alex Center

“I got a masters in branding at Coca-Cola.” It was 2007. Glacéau had Vitamin Water and Smart Water. They had quickly become the memorable, iconic beverages in every grocery store. Glacéau did something very few had caught onto at the time— their brands spoke back to the people. When you…

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And just like that. . .the second brand book is done!

To be fair it hasn’t been “just like that”. But it has been really fascinating to experience the unique challenges to each book so far. Each process for creating the book and rebranding concepts is different. I started out the week with a decent amount of confidence since I’d already…

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The concept and process behind PARLOUR’s logo

Born in the late 90’s, I still hold an appreciation for the early sounds and sights of my youth. Images of my sister’s gel scrunched hair in puffy scrunchies are forever etched in memory. So, when diving deep into research about PARLOUR’s roots, mission, and story, I was beyond excited…

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How to learn Adobe InDesign FAST (and free)

This month is the portfolio project module in Praxis. I challenged myself to complete a design-based project to prove my design abilities as well as develop new skills at a fast pace. My project is a series of brand books for real companies including logos, color palettes, examples of copywriting,…

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I finished my Adobe Illustrator course

Last month I took it upon myself to learn Adobe Illustrator. I had a budding curiosity and obsession for all things design, specifically graphic design. I knew my knowledge of Illustrator would play an integral role in how far I would be able to take this dream. So, I set…

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My Essential Drawing Tools in Adobe Illustrator

When it comes to forming custom shapes, tracing designs and just drawing in general within Adobe Illustrator, there are plenty of options available to achieve your desired final project. I have outlined the essential drawing tools that anyone can learn and use to make awesome creations in Illustrator.   The…

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