Landing Page Critique of VisaList

Today, I reviewed the landing page of a product off of Product Hunt called, VisaList. I was really intrigued by the promise of this product as I am a person with multiple passports and have more than once wondered where I can travel to on which passport. Check out my…

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How to know you love something

It was my birthday. But I wished it wasn’t. I was in the middle of my Praxis portfolio project. I had decided to create three brand books for three different companies in the span of three weeks. When the month started, I realized just how over my head I was.…

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What is a vision board and how to make one

Two years ago, I saved my life by pasting pictures onto a poster board at one in the morning. I was nursing a fresh heartbreak, unhappy with my current life situation, and the furthest from my inner self I’d felt in a while. That last one is the feeling that…

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A list of 30-day challenges

I’ve found the best way to build momentum in my life is through commitment. I don’t want to feel stuck, ever. I hate it. If I spend too many days in a row in pajamas and watching Netflix, I feel sick. Equally, I feel sick if I go too many…

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The completion of my last brand book and what’s next

I write today’s project update with heavy eyes but satisfaction. I have completed the third and largest brand book of my portfolio project this month. It has been a combination of late nights and early mornings, some breakthrough exciting moments and some more head-in-hands moments. Just a month ago I…

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Brand Book #3: Yerbamala Designs

I have several vivid memories of my mom and I walking into the interior design stores in Coral Gables or downtown Miami and ogling at all the gorgeous pieces available for sale. Most of the time we didn’t buy anything but the experience of window shopping and enjoying all the…

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And just like that. . .the second brand book is done!

To be fair it hasn’t been “just like that”. But it has been really fascinating to experience the unique challenges to each book so far. Each process for creating the book and rebranding concepts is different. I started out the week with a decent amount of confidence since I’d already…

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The concept and process behind PARLOUR’s logo

Born in the late 90’s, I still hold an appreciation for the early sounds and sights of my youth. Images of my sister’s gel scrunched hair in puffy scrunchies are forever etched in memory. So, when diving deep into research about PARLOUR’s roots, mission, and story, I was beyond excited…

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