Creative skills are learned, not innate

Watch this video.   Do you think you could do that? Probably not. I used to feel the same way.   From a young age, I loved to watch The Food Network. It was one of my favorite past times. I particularly loved the baking shows, where the chefs created…

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Wild childhood (and adulthood) dreams

I was a dreamy kid. I loved nothing more than staring out the window of the school bus and getting completely lost in my thoughts and imagination. I’m pretty much the same way now, but I spend a little more time on earth. I don’t think people talk about or…

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The best designers are psychologists

Design is not an art. It’s a science. When you see a good design in business you know it. You know it because you 1) notice it, 2)are attracted to it, 3)understand it, and 4)want to buy it. You can have the best product in the world, but if the…

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1 hour with Alex Center

“I got a masters in branding at Coca-Cola.” It was 2007. Glacéau had Vitamin Water and Smart Water. They had quickly become the memorable, iconic beverages in every grocery store. Glacéau did something very few had caught onto at the time— their brands spoke back to the people. When you…

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Thank you Rookie

Rookie Mag closed its doors last month, for good. Rookie was the online publication/older, wiser friend that every teenage girl wished she had. I can take any complex emotion, issue, or subject found in adolescence and match it to a Rookie article. Rookie did the impossible by making young girls…

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I want to lower the designer divorce rate

There is a long history of designers and copywriters clashing when they’re “forced” to work together. Just the first page of a Google search yields the following results: The Real Loser: When Designers and Copywriters Duke It Out Copywriting Q&A: How to Work with a Designer How Graphic Designers Make…

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How to teach yourself anything

The quickest way to kill a passion is to learn about it in school. From a young age, I adored reading and writing stories. But when I received writing assignments in school, I dreaded doing them. There were so many rules. Do this, don’t do that, don’t offend your classmates,…

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The completion of my last brand book and what’s next

I write today’s project update with heavy eyes but satisfaction. I have completed the third and largest brand book of my portfolio project this month. It has been a combination of late nights and early mornings, some breakthrough exciting moments and some more head-in-hands moments. Just a month ago I…

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Brand Book #3: Yerbamala Designs

I have several vivid memories of my mom and I walking into the interior design stores in Coral Gables or downtown Miami and ogling at all the gorgeous pieces available for sale. Most of the time we didn’t buy anything but the experience of window shopping and enjoying all the…

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