My First Week in a Start-up Office

After working remotely for the last two weeks, I was really looking forward to my transition into the office. As awesome as working remote can be, there is definitely a very specific type of value earned by spending time in the office. By the end of Tuesday, I felt fully…

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One Week at a Startup — The Onboarding Process

I’ve worked a few odd jobs in my life, all requiring their unique sets of skills, lingo, and cultural norms. When I worked at a retreat center in California, the same guests I tended to as a supportive guide would see my underwear swaying on the communal clothing line the…

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Creative skills are learned, not innate

Watch this video.   Do you think you could do that? Probably not. I used to feel the same way.   From a young age, I loved to watch The Food Network. It was one of my favorite past times. I particularly loved the baking shows, where the chefs created…

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Wild childhood (and adulthood) dreams

I was a dreamy kid. I loved nothing more than staring out the window of the school bus and getting completely lost in my thoughts and imagination. I’m pretty much the same way now, but I spend a little more time on earth. I don’t think people talk about or…

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An exercise in copywriting

I’ve written before on the holy matrimony between copywriting and design. When the two worlds meet, magic happens in both advertising and branding. Today I want to take a look at an excellent example of copywriting, and then spin-off my own version for another product. Let’s take a look at…

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How to know you love something

It was my birthday. But I wished it wasn’t. I was in the middle of my Praxis portfolio project. I had decided to create three brand books for three different companies in the span of three weeks. When the month started, I realized just how over my head I was.…

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My formula for writing best-sellers

Truthfully, I don’t really have a formula. Nor any best-sellers (yet?). But I have noticed, when I hit all these points, I write my best stuff. So maybe it will work for you too.   A) I’ve just read and/or watched something incredible. I’m still not sure if anyone else…

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Branding vs Marketing for Millennials

You’re swiping through Tinder when an interesting prospect asks you for a date. It’s the profile of some guy from downtown. All his photos are either taken with a 35mm camera or he just applied some cool filter to make them appear that way. His outfits seem to all be…

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What is a vision board and how to make one

Two years ago, I saved my life by pasting pictures onto a poster board at one in the morning. I was nursing a fresh heartbreak, unhappy with my current life situation, and the furthest from my inner self I’d felt in a while. That last one is the feeling that…

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The best designers are psychologists

Design is not an art. It’s a science. When you see a good design in business you know it. You know it because you 1) notice it, 2)are attracted to it, 3)understand it, and 4)want to buy it. You can have the best product in the world, but if the…

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