Creative skills are learned, not innate

Watch this video.   Do you think you could do that? Probably not. I used to feel the same way.   From a young age, I loved to watch The Food Network. It was one of my favorite past times. I particularly loved the baking shows, where the chefs created…

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Wild childhood (and adulthood) dreams

I was a dreamy kid. I loved nothing more than staring out the window of the school bus and getting completely lost in my thoughts and imagination. I’m pretty much the same way now, but I spend a little more time on earth. I don’t think people talk about or…

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How to know you love something

It was my birthday. But I wished it wasn’t. I was in the middle of my Praxis portfolio project. I had decided to create three brand books for three different companies in the span of three weeks. When the month started, I realized just how over my head I was.…

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What is a vision board and how to make one

Two years ago, I saved my life by pasting pictures onto a poster board at one in the morning. I was nursing a fresh heartbreak, unhappy with my current life situation, and the furthest from my inner self I’d felt in a while. That last one is the feeling that…

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I want to lower the designer divorce rate

There is a long history of designers and copywriters clashing when they’re “forced” to work together. Just the first page of a Google search yields the following results: The Real Loser: When Designers and Copywriters Duke It Out Copywriting Q&A: How to Work with a Designer How Graphic Designers Make…

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The completion of my last brand book and what’s next

I write today’s project update with heavy eyes but satisfaction. I have completed the third and largest brand book of my portfolio project this month. It has been a combination of late nights and early mornings, some breakthrough exciting moments and some more head-in-hands moments. Just a month ago I…

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Brand Book #3: Yerbamala Designs

I have several vivid memories of my mom and I walking into the interior design stores in Coral Gables or downtown Miami and ogling at all the gorgeous pieces available for sale. Most of the time we didn’t buy anything but the experience of window shopping and enjoying all the…

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The concept and process behind PARLOUR’s logo

Born in the late 90’s, I still hold an appreciation for the early sounds and sights of my youth. Images of my sister’s gel scrunched hair in puffy scrunchies are forever etched in memory. So, when diving deep into research about PARLOUR’s roots, mission, and story, I was beyond excited…

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Three portfolio project ideas

November marks the start of the portfolio project module for Praxis. I’ve been looking forward to this module since I began Praxis! I love the process of project planning, creation, and completion. Module one of Praxis has taught me a lot about the different role areas of a startup. Although…

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