An exercise in copywriting

I’ve written before on the holy matrimony between copywriting and design. When the two worlds meet, magic happens in both advertising and branding. Today I want to take a look at an excellent example of copywriting, and then spin-off my own version for another product. Let’s take a look at…

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How to know you love something

It was my birthday. But I wished it wasn’t. I was in the middle of my Praxis portfolio project. I had decided to create three brand books for three different companies in the span of three weeks. When the month started, I realized just how over my head I was.…

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My formula for writing best-sellers

Truthfully, I don’t really have a formula. Nor any best-sellers (yet?). But I have noticed, when I hit all these points, I write my best stuff. So maybe it will work for you too.   A) I’ve just read and/or watched something incredible. I’m still not sure if anyone else…

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Branding vs Marketing for Millennials

You’re swiping through Tinder when an interesting prospect asks you for a date. It’s the profile of some guy from downtown. All his photos are either taken with a 35mm camera or he just applied some cool filter to make them appear that way. His outfits seem to all be…

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What is a vision board and how to make one

Two years ago, I saved my life by pasting pictures onto a poster board at one in the morning. I was nursing a fresh heartbreak, unhappy with my current life situation, and the furthest from my inner self I’d felt in a while. That last one is the feeling that…

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The best designers are psychologists

Design is not an art. It’s a science. When you see a good design in business you know it. You know it because you 1) notice it, 2)are attracted to it, 3)understand it, and 4)want to buy it. You can have the best product in the world, but if the…

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What is Miami

There’s no place in the world like Miami. We are a misunderstood city. Unless you’ve lived here, or visited for long enough, you won’t understand what Miami is really about. We’re portrayed as the city for celebrities, vacations, glitz, glamour, and often fakeness. But there’s so much more to Miami…

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25 things before 25

Take a road trip through one of the National Parks with my dad Go back to my roots in Colombia with my mom Publish at least one book Do one pull-up Learn how to stand on my head again Experience life in a new city Go fully minimalist in terms…

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A list of 30-day challenges

I’ve found the best way to build momentum in my life is through commitment. I don’t want to feel stuck, ever. I hate it. If I spend too many days in a row in pajamas and watching Netflix, I feel sick. Equally, I feel sick if I go too many…

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